The beginnings of sustainability initiatives can be traced to the Industrial Revolution, when people first started questioning its main negative consequence - air pollution.
Concerned voices were few at the time, but they paved the way for today’s organized environmental movements whose goal is to undertake a revolution of another sort. They are demanding radical changes in our industrial efforts and economic practices, alleviating the negative effects they have on the environment.
Market-oriented initiatives for sustainable production processes have been expanding in recent years. Many of them have their focus on the food sector, because today’s food production practices are a threat to the environment.